American Airlines Rebrand 5

Futurebrand rebrands American Airlines

  |   Brand Identity, Famous Brands

Futurebrand has created a new identity for American Airlines, the US carrier’s first major update in nearly 40 years.

American Airlines Rebrand 5

The Evolution of a True American Icon

American Airlines is one of but a handful of brands considered true American icons. Strong and proud, its silverbirds are fixtures in the sky, and its namesake sense of possibility inspires deep loyalty. Today, the company’s also invested in that most American of ideals: progress.

American recognized it was time for a new look to better reflect the progress of its multi-year journey towards modernizing the airline and its customer experience.

The new look—the next step in American’s overarching transformation—is inspired by the company’s heritage and incorporates colors and symbols universally associated with American. A reimagined logo—called the Flight Symbol—evokes the star, “A”, and iconic eagle of American’s past, all brought to life in refreshed shades of red, white and blue. Together, they reflect a more modern, vibrant and welcoming spirit.

The logo also debuts alongside a boldly reimagined livery. With proud stripes and a timeless silver body, the livery expresses American’s origins but also the spirit of modern America: innovative, progressive and open to the world.

For additional information, visit the American Airlines launch page at

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via [FutureBrand]