Personal Branding Project ‘Out with the old, in with the new’

  |   Brand Identity, logo Design, My Work, Poster Design

We used to count the business cards in our Rolodex. Now we count the colleagues on LinkedIn, the number of friends on Facebook, and followers on twitter! Social media and digital devices have accelerated the blur between business and life, work and leisure, and public and private!

Every time a person sends an email, it’s personal branding. Colleges used to exchange business cards; now, blogs are becoming mainstream for anyone in business. Being authentic is critical because the web never forgets

We are all rock stars now. Social media have made the world our stage. And the competition is fierce.

Why has personal branding become so important? Jobs no longer last forever. The number of self-employed individuals has increased dramatically over the last decade. A third of our workforce is now self-employed. And we are all connected 24/7

Source: [Designing Brand Identity – fourth edition]

Be yourself; everyone else is already taken.

Oscar Wilde

I have embarked on a Personal Branding Project as I try to find my niche in this competitive Creative World! Here are a few questions that I tried to answer.


  • Who are you?
  • Who needs to know?
  • How will they find you?
  • Why should they care?

Below are some examples of my first personal branding project called ‘Out with old, In with the new’:

‘Out with old, In with the new’ – Vespa Poster





‘Out with old, In with the new’ – Bike Poster


‘Out with old, In with the new’ – Saddle Poster



‘Out with old, In with the new’ – Mobile Poster



Personal branding project, ‘Out with the old , In with the new’ – Let logo and identity designer angusewing™ help you rebrand…