Maker. Strategist. Visionary. Realist.
A life shaped by craft, creativity, and systems thinking, from handmade papermaking & recycled glass to intelligent design systems, AI strategy, and organisational transformation.
Head of Product Design: Elements Design System · Creative Leader · Mentor · AI Coach · Speaker · Educator · Woodworker · Artisan Baker.
How I Think:
Craft-driven thinking formed through papermaking, glasswork, woodworking, industrial design, and hands-on creation.
Maker
Guiding enterprise-scale intelligent design systems, personalised interfaces, and organisational transformation.
Strategist
Seeing the future while building what’s practical, scalable, and meaningful today.
Visionary / Realist
My Story (Preview)
A Career Built Through Craft and Community.
My journey began with handmade paper, natural fibres, a Hollander beater, and a commitment to sustainable craft. It grew into a community-powered production ecosystem supporting over 400 people and exporting products globally.
Later, I helped build an off-grid glass studio using a Swedish-designed furnace burning recycled engine oil. We recycled waste bottles into beautiful functional objects, proving innovation doesn’t need permission, only resourcefulness.
Those early years shaped everything that followed: industrial design, creative direction, intelligent systems, leadership, and AI.
What I do:
Craft-driven thinking formed through papermaking, glasswork, industrial design, and hands-on creation.
Design Systems & Intelligent Experiences
Developing high-performing teams that live and breathe their craft.
Org Maturity & Creative Leadership
Helping leaders unlock clarity, responsible adoption, and workflow acceleration.
AI Coaching for Executives
Supporting designers worldwide to build clarity, confidence, and momentum.
Mentorship & Design Growth
Featured Work
Nedbank’s Enterprise Design System - Elements
Evolving the bank’s design system into a scalable, intelligent ecosystem.
A new operating model shifting product teams from UX to AX.
Rethinking Teams in the Age of Intelligence
Craft Foundations: Paper, Glass & Community
Creative systems that supported 400+ makers across South Africa.
Scaling Creativity Through Leadership & Systems
How craft-thinking shapes enterprise-scale design governance.
The Maker
My craft has always been tactile, handmade paper, recycled glass, kiln-formed art glass, steam-bent wood, and artisanal baking. Making keeps me grounded, honest, and connected to the origins of my creativity.
Creativity that stays rooted.