Preparing for the Future Squad - How to Get Ready for the Shift from UX to AX
PRODUCT DESIGN Angus Ewing PRODUCT DESIGN Angus Ewing

Preparing for the Future Squad - How to Get Ready for the Shift from UX to AX

We’re heading into a new era of product development. AI isn’t just showing up in our tools, it’s reshaping the way we work. The traditional UX-led product squad is no longer enough. We need to think beyond user flows and interface layers. We need to build squads that are ready for AX — Augmented Experience, where AI becomes a core member of the team, not just an add-on.

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How to Explain a Design System to Executives (And Why It Matters Now More Than Ever)
Angus Ewing Angus Ewing

How to Explain a Design System to Executives (And Why It Matters Now More Than Ever)

n today’s digital world, customers expect seamless, consistent, and intuitive experiences, whether they’re tapping through a mobile app, navigating a web portal, or using a self-service ATM. For large organizations, meeting this expectation across multiple platforms and teams is complex. That’s where a design system becomes not just a design tool, but a business enabler.

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