
Preparing for the Future Squad - How to Get Ready for the Shift from UX to AX
We’re heading into a new era of product development. AI isn’t just showing up in our tools, it’s reshaping the way we work. The traditional UX-led product squad is no longer enough. We need to think beyond user flows and interface layers. We need to build squads that are ready for AX — Augmented Experience, where AI becomes a core member of the team, not just an add-on.

How to Explain a Design System to Executives (And Why It Matters Now More Than Ever)
n today’s digital world, customers expect seamless, consistent, and intuitive experiences, whether they’re tapping through a mobile app, navigating a web portal, or using a self-service ATM. For large organizations, meeting this expectation across multiple platforms and teams is complex. That’s where a design system becomes not just a design tool, but a business enabler.

The Future of Design Systems in the Age of AI
With AI entering the mainstream of product development and design workflows, the future of design systems is shifting fast. We’re no longer talking about maintaining libraries — we’re talking about building intelligent platforms that learn, adapt, and evolve alongside our teams.