Preparing for the Future Squad - How to Get Ready for the Shift from UX to AX
We’re heading into a new era of product development. AI isn’t just showing up in our tools, it’s reshaping the way we work. The traditional UX-led product squad is no longer enough. We need to think beyond user flows and interface layers. We need to build squads that are ready for AX — Augmented Experience, where AI becomes a core member of the team, not just an add-on.
Rethinking Product Squads for the Future: From UX to AX in the Age of Intelligent Systems
The double diamond approach—discover, define, develop, deliver—has served us well for decades. But it’s inherently linear. It assumes clarity, stability, and that humans are the sole decision-makers. That no longer reflects the reality of building modern products, where inputs are constant, data is dynamic, and intelligent systems can sense, predict, and respond in real-time.