Angus Ewing 8/5/25 Angus Ewing 8/5/25

Preparing for the Future Squad - How to Get Ready for the Shift from UX to AX

We’re heading into a new era of product development. AI isn’t just showing up in our tools, it’s reshaping the way we work. The traditional UX-led product squad is no longer enough. We need to think beyond user flows and interface layers. We need to build squads that are ready for AX — Augmented Experience, where AI becomes a core member of the team, not just an add-on.

Angus Ewing 8/4/25 Angus Ewing 8/4/25

How to Explain a Design System to Executives (And Why It Matters Now More Than Ever)

n today’s digital world, customers expect seamless, consistent, and intuitive experiences, whether they’re tapping through a mobile app, navigating a web portal, or using a self-service ATM. For large organizations, meeting this expectation across multiple platforms and teams is complex. That’s where a design system becomes not just a design tool, but a business enabler.

Angus Ewing 7/30/25 Angus Ewing 7/30/25

Rethinking Product Squads for the Future: From UX to AX in the Age of Intelligent Systems

The double diamond approach—discover, define, develop, deliver—has served us well for decades. But it’s inherently linear. It assumes clarity, stability, and that humans are the sole decision-makers. That no longer reflects the reality of building modern products, where inputs are constant, data is dynamic, and intelligent systems can sense, predict, and respond in real-time.

Angus Ewing 7/9/25 Angus Ewing 7/9/25

The Future of Design Systems in the Age of AI

With AI entering the mainstream of product development and design workflows, the future of design systems is shifting fast. We’re no longer talking about maintaining libraries — we’re talking about building intelligent platforms that learn, adapt, and evolve alongside our teams.

Angus Ewing 6/26/25 Angus Ewing 6/26/25

Why We Use the Fibonacci Scale in Our Product Design Squad

Angus Ewing 3/18/21 Angus Ewing 3/18/21

Let’s build the ultimate ‘Experience Design Community - Reference List’.

Cool content, tools, and resources to help you create amazing experiences and build more collaborative teams to solve real customer and business problems.

Angus Ewing 8/30/20 Angus Ewing 8/30/20

Designing for emotion in our current world!

Once we understand our customers emotions, we are able to design better and create more empathetic customer experiences. It is no longer good enough just designing for delight as it falls incredibly short in feeding the needs of the human spirit.

Angus Ewing 3/28/20 Angus Ewing 3/28/20

My life as a remote Creative Leader

My world was turned upside down three weeks ago, when we decided as a design team to work remotely due to COVID-19.

There is a particular kind of magic when you have the right mix of a team and diversity of lived experience and perspectives to really make an amazing product or service, but also do good work and feel good doing it.